The Watchers rise
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Hi
I am Amit, I work at a big tech company, looking to go full time with my idea that I am working on the side. What do you do?
I work for .....
Watch the reactions closely. The crowd will thin gradually. They will gravitate towards the clearly accomplished entrepreneur out here on an ego mission. Some others will move towards the older exec looking to reinvent himself. Yet more will move to the brunette who discusses marketing as the cornerstone of success.
And yet you find yourself, in between conversations with seriously interesting people, generally aimless. If you ever find yourself lost in a crowd that is out to practice the tenets of networking, you are a watcher.
I define Watchers are the tribe of people who are dabbling, they are involved but not committed [obligatory bacon and eggs story]. In exercising my brain cells some more, I find distinct categories of people at networking conventions.
The Doers - They believe they have found their calling. They are self appointed born entrepreneurs. They move heaven and earth to work on their startup. Tons of respect, great hustle, flawed motivation.
The Naysayers - Hands down the most annoying set of people who you will meet. They will shoot down your idea and burn your business plan. They are great critiques but terrible if you want to get a sounding board. Their advice skews negative and having made peace with not ever having a venture of their own, they are the naysayers. Annoying as fuck as I have pointed to before.
The Entrepreneurs - Probably not at this event because they are busy raising money or setting up analytics on their MVP.
The Watchers - Lets go back to the first conversation. Everyone who starts down this path is a watcher. They have a number of interesting characteristics
1. Insecure - Cannot take the plunge of leaving a cushy 100k+ job
2. In need of validation - Not just your vanilla kind of validation whores, these folks will seek ever increasing validation on either their product or idea before embarking on a journey of building
3. Smarts - Worship the Lean Canvas to the extent of drawing it out in the air and pointing at flaws in you business in terms of Alexander Osterwalder
These folks are also in search of activation energy. In advertising jargon, they are well qualified leads. They actively seek out opportunities and validation. They seek out help, partners, potential funding but are crippled by a fear of failure. A fraction convert but not nearly enough. They make up reasons to not succeed or give themselves a reason to buy a 1 way ticket to a cushy job.
Interestingly enough startups like One Month Rails are ever decreasing the threshold of entry for these watchers. But is that a core problem. Youtube videos and tutorials existed prior to Udemy and Coursera. If it is indeed motivation, then TechCrunch and their lavish dreams have you covered. Resources on the internet cannot possibly be a problem.
Why are the conversions failing for the Watchers? Are we even asking the right questions to get more people to kick their jobs to the curb and just try something out? What do you think?
I am Amit, I work at a big tech company, looking to go full time with my idea that I am working on the side. What do you do?
I work for .....
Watch the reactions closely. The crowd will thin gradually. They will gravitate towards the clearly accomplished entrepreneur out here on an ego mission. Some others will move towards the older exec looking to reinvent himself. Yet more will move to the brunette who discusses marketing as the cornerstone of success.
And yet you find yourself, in between conversations with seriously interesting people, generally aimless. If you ever find yourself lost in a crowd that is out to practice the tenets of networking, you are a watcher.
I define Watchers are the tribe of people who are dabbling, they are involved but not committed [obligatory bacon and eggs story]. In exercising my brain cells some more, I find distinct categories of people at networking conventions.
The Doers - They believe they have found their calling. They are self appointed born entrepreneurs. They move heaven and earth to work on their startup. Tons of respect, great hustle, flawed motivation.
The Naysayers - Hands down the most annoying set of people who you will meet. They will shoot down your idea and burn your business plan. They are great critiques but terrible if you want to get a sounding board. Their advice skews negative and having made peace with not ever having a venture of their own, they are the naysayers. Annoying as fuck as I have pointed to before.
The Entrepreneurs - Probably not at this event because they are busy raising money or setting up analytics on their MVP.
The Watchers - Lets go back to the first conversation. Everyone who starts down this path is a watcher. They have a number of interesting characteristics
1. Insecure - Cannot take the plunge of leaving a cushy 100k+ job
2. In need of validation - Not just your vanilla kind of validation whores, these folks will seek ever increasing validation on either their product or idea before embarking on a journey of building
3. Smarts - Worship the Lean Canvas to the extent of drawing it out in the air and pointing at flaws in you business in terms of Alexander Osterwalder
These folks are also in search of activation energy. In advertising jargon, they are well qualified leads. They actively seek out opportunities and validation. They seek out help, partners, potential funding but are crippled by a fear of failure. A fraction convert but not nearly enough. They make up reasons to not succeed or give themselves a reason to buy a 1 way ticket to a cushy job.
Interestingly enough startups like One Month Rails are ever decreasing the threshold of entry for these watchers. But is that a core problem. Youtube videos and tutorials existed prior to Udemy and Coursera. If it is indeed motivation, then TechCrunch and their lavish dreams have you covered. Resources on the internet cannot possibly be a problem.
Why are the conversions failing for the Watchers? Are we even asking the right questions to get more people to kick their jobs to the curb and just try something out? What do you think?
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